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The sandwich generation: Caught in the middle

Jun 9, 2025Age 18-34, Age 35-54, Age 55+

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The sandwich generation: Caught in the middle

Increasingly, New Zealanders in their 30s to 50s are finding themselves in the sandwich generation – supporting both their children and ageing parents at the same time. It’s a role that demands responsibility, resilience and real-life problem-solving. While it can be rewarding, it also brings emotional, financial and practical pressures.

What can you do to cope and keep your life on track?

Plan financially

  • Have an open conversation with your family about money and expectations
  • Talk to a financial adviser – they can help take the emotion out of difficult decisions

Share the load

  • Involve siblings or other family members where possible
  • Make time for yourself – your wellbeing matters

Seek support

  • Connect with others in similar situations
  • Don’t hesitate to ask for help from friends, neighbours or professionals

Open communication

  • Talk to your children about what’s going on in a way they can understand
  • Make it easy for your parents to say how they are feeling and do the same in return
Many people in the sandwich generation didn’t anticipate taking on this role. By acknowledging the challenges and putting the right support in place, it’s possible to manage the demands and even find a sense of balance and resilience along the way.

This information is of a general nature and is not intended as personalised financial advice. RIVAL Wealth is a Financial Advice Provider (FAP) licenced by the Financial Markets Authority to provide financial advice. Our disclosure document is located at rivalwealth.co.nz or a written copy is available on request

Ages and Stages

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Age 18 – 34 years

Age 35 – 54 years

Age 55+

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